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Case Studies

Reputation Management

Opinions Matter

For a reputation and communications audit of a large business school in Texas, Libba conducted in­depth interviews with alumni about their perceptions of the school’s communications outreach, and its resulting affect on recruiting, funding, and reputation.

A Fresh Start

For a prominent adoption agency, Libba crafted tone­ appropriate messaging to employees and donors about its impending rebranding and changing focus.

Bigwig Brainstorming

At the request of the CEO, Libba represented Whole Foods Market at a White House-­held event: the US Deputy Secretary of Agriculture invited diverse individuals from across the country to travel to Washington, D.C. to brainstorm the nationwide communication of a new local food sourcing program.

The Power of Communication

Libba oversaw client and media communications for LCRA’s main source of revenue, its wholesale power generation division. She crafted sensitive communications with wholesale power customers negotiating long­term contracts.