Libba also addresses crisis preparedness, working with her clients to develop plans, making sure they are ready when the unexpected happens. From leading executive media trainings to running rapid response efforts, Libba makes sure her clients either avoid, or minimize and respond to, their worst-case scenarios.
Libba has worked in public relations for more than 20 years across a number of industries, including pharmaceuticals, high tech, public transportation, energy, and the food retail industry. Libba lives in Austin, Texas with her husband, two young sons and a fluctuating number of cats. In her spare time she likes traveling, reading, practicing French, embroidery, and eating tacos.